Thoughts in Time

Spot Runner : Here’s how it works.

This is a very interesting concept forwarded to me by Miles. Word of Mouth supporters as well as interactive marketers claim that Mass Media is dead, but here is a new way of reaching people through traditional mass media - but in a highly targeted format. The democratization of TV advertising? Is this a good thing? It will be interesting to follow this trend.

I hosted the New Haven Innovation Cell today at Stillwater American Bistro. Great group as always. As part of the forum, everyone shared their goals for this coming year - with the idea being that everyone who attended could perhaps contribute to the group’s success. It was great watching folks take notes, exchange business cards, and connect on a level that seemed much more intimate than at most technology networking events. I think we’ll make it a January tradition.

Higher One is featured in the February issue of Entrepreneur magazine… Check it out by getting a copy at the newstand today…or you can read the article here. Higher One’s been so busy I’m a little absent from cyberspace but have a bunch of items to write about when I have the chance.

Hadn’t had a chance to post on this… but I guess it doesn’t hurt to let anyone who has Internet access know that I am now engaged to the beautiful, smart, loving, kind, and amazing Kellee Williams! (Kel I love you!)….No wedding date set, but excited to be committed to one another in this way.

Recently, as we were launching our program with East Carolina Univeristy several students found some innacurate information on the web about Higher One and started spreading it around campus. I was confident that by delivering on what we promised through our program “Faster access to their money,” ultimately students would embrace the program as they have at our other clients. Through communication with students, and the assistance of students on campus who were part of our B-4 program we were able to help educate many students and address the misconceptions prior to launch. However, many students still remained skeptical of the program based on the fear that had been created. The program has launched succesfully, and students got their money faster than ever before. Almost instantly we started to receive positive word of mouth. Here’s an example from a student oriented bulletin board site:

PAVLOV63070
campusblender.com
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edit post I got my money today. Which is 2 days sooner than what I was told
1/6/2006 4:15:08 PM

phreaky dave
partyeastcarolina.com
Beer Me!
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edit post ^Please don’t let that become a connotation that Higher One is good.
1/6/2006 4:28:16 PM

PAVLOV63070
campusblender.com
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edit post I hated them at first just as everyone else; but they came through. I feel I may have jumped the gun in not giving them a chance.