Spot Runner : Here’s how it works.
Jan 31, 2006 in Entrepreneurship and Venture Capital, Marketing
Spot Runner : Here’s how it works.
This is a very interesting concept forwarded to me by Miles. Word of Mouth supporters as well as interactive marketers claim that Mass Media is dead, but here is a new way of reaching people through traditional mass media - but in a highly targeted format. The democratization of TV advertising? Is this a good thing? It will be interesting to follow this trend.