Some interesting statistics on online gambling participants
Feb 18, 2008 in Uncategorized, Business, Pikum, online gaming, online gambling
ECogra is an organization that promotes gaming regulation and assurance. They also do research around player behavior. The results of their latest study have just been published. It’s not surprising that the results include that most people who gamble online are looking for entertainment. After all, treated appropriately, gambling is a form of play / entertainment and it is for this reason that we participate in it. Another point they make is that people who gamble online are also fairly active on message boards, one measure of social interaction. Again, this isn’t surprising to me as part of games and entertainment is the social interaction which is often involved. Usually, when we talk about playing games, we implicitly mean with other people. In the real world gambling arena, this is well accounted for, and most adults visit gambling establishments with friends for a session of social entertainment. Online, this is an experience which hasn’t been well replicated (yet), however I think that will change - as the eCogra survey points to, people who play online do want interaction with others.