Thoughts in Time

Recently, as we were launching our program with East Carolina Univeristy several students found some innacurate information on the web about Higher One and started spreading it around campus. I was confident that by delivering on what we promised through our program “Faster access to their money,” ultimately students would embrace the program as they have at our other clients. Through communication with students, and the assistance of students on campus who were part of our B-4 program we were able to help educate many students and address the misconceptions prior to launch. However, many students still remained skeptical of the program based on the fear that had been created. The program has launched succesfully, and students got their money faster than ever before. Almost instantly we started to receive positive word of mouth. Here’s an example from a student oriented bulletin board site:

PAVLOV63070
campusblender.com
Veteran
139 Posts
user info
edit post I got my money today. Which is 2 days sooner than what I was told
1/6/2006 4:15:08 PM

phreaky dave
partyeastcarolina.com
Beer Me!
8451 Posts
user info
edit post ^Please don’t let that become a connotation that Higher One is good.
1/6/2006 4:28:16 PM

PAVLOV63070
campusblender.com
Veteran
139 Posts
user info
edit post I hated them at first just as everyone else; but they came through. I feel I may have jumped the gun in not giving them a chance.

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